Strategic. Creative. Honest. Driven.

LinkedIn

Bachelor’s degree dierengezondheid en management
2019 – 2023

Minor E-marketing & Social Media
2022 – 2023

Floor, SEO Specialist

I’m Floor, a SEO and e-commerce specialist with a deep love for both strategy and creativity. Nothing excites me more than helping brands become truly visible online in a way that feels authentic. With a background in marketing and hands-on experience in both content and e-commerce strategy, I love combining data and storytelling to drive real results. Whether I’m supporting entrepreneurs, creative brands, or larger businesses, I always look at the big picture and the fine details. My approach is analytical, but always human-first. No tricks, just real, lasting connection. That’s what I stand for.

Behind the Creator

What’s the story behind what you create?

“I’ve always been fascinated by the way brands communicate. But I truly found my spark when I dove into SEO. The idea that you can build long-term visibility through thoughtful, ethical strategy? I was hooked. I entered the field through content and e-commerce roles, and gradually carved out my own way of working, one that blends insight with imagination. That balance is where the magic happens for me.”

What moment made you feel like,
“Yes, this is what I’m meant to do”?

“It was when one of my first clients told me their revenue had significantly increased thanks to the SEO structure I had implemented, and that they finally felt seen online. That moment showed me the power of what I do.”

What message do you hope your work brings to others?

“That you don’t need flashy tactics to stand out. When you understand your core and know how to translate that online, the right people will find you. I help brands make that translation clear and powerful.”

Coffee or tea?

“That’s a tough one… I genuinely love both. I always start my day with coffee; it gives me clarity and focus to dive into deep work. But in the afternoon, I slow down with a cup of tea, it helps me reset and reflect. So really, it’s less about choosing and more about timing.”

Data or creativity?

This is the core of what I do, and I believe they absolutely need each other. Data gives you the insights and structure to know what works, but creativity is what connects with people on a human level. You can’t build a meaningful brand presence without both. Strategy is smart, but emotion makes it memorable.

Blog or Instagram?

“Instagram is great for quick inspiration and community engagement. I use it often to stay in the loop. But if I want to build real depth and lasting value, I’ll always choose a blog. It’s where you can really tell your story, share knowledge, and boost your SEO long-term. Blogs are a foundation; social is the spark.”